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Privacy policy

Last updated October 24, 2026



This Privacy Policy ("Policy") outlines the privacy practices of APC Global, an India-based e-commerce company, operating under the brand "Resha" ("we," "our," or "us"). We are committed to protecting the privacy and security of your personal information. This Policy explains how we collect, use, disclose, and safeguard your personal data, including the data collected during your use of our website and services.

By accessing or using our website and services, you consent to the practices described in this Policy. Please read this Policy carefully to understand our practices regarding your personal data.


1. WHAT INFORMATION DO WE COLLECT?

We may collect the following categories of personal information:

1.1. Personal Information: Such as your name, email address, phone number, shipping address, billing address, and other contact details.

1.2. Payment Information: Information related to your payment methods, including credit card or debit card numbers, bank account details, and payment transaction details. Please note that we do not store payment information, as it is processed securely through our payment partners, Stripe. Card details are entered on Stripe's secure page and never reach us.

1.3. Order Information: Details of products or services you purchase from us, including order history, transaction details, and shipping information.

1.4. Communication Information: Information related to your interactions with us, including emails, chats, and any other communications between you and our customer support team.

1.5. Technical Information: Information about your device and how you use our website and services, including your IP address, browser type, operating system, and other technical details.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for the following purposes:

2.1. Order Processing: To process and fulfill your orders, including billing and shipping.

2.2. Customer Support: To respond to your inquiries, requests, and provide customer support.

2.3. Marketing and Promotions: To send you marketing communications, promotions, and updates about our products and services, where you have provided your consent to receive such communications.

2.4. Analytics and Improvement: To analyze user behavior, improve our website and services, and enhance the user experience.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

We rely on the following legal bases to process your personal information:

3.1. Contractual Necessity: Processing necessary to perform a contract with you (e.g., order processing).

3.2. Consent: Processing based on your consent (e.g., marketing communications).

3.3. Legal Obligations: Processing required to comply with legal obligations.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your personal information in the following circumstances:

4.1. Service Providers: We may share your information with third-party service providers who assist us in operating our website, processing payments, shipping orders, and providing customer support.

4.2. Legal Obligations: We may disclose your information when required by law, to respond to legal requests, or to protect our rights, privacy, safety, or property.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes, we use cookies and similar tracking technologies to enhance your browsing experience. Our website only uses the cookies it needs to work (for example to remember your cart). We do not use advertising or tracking cookies. Full details and your choices are in our Cookie Policy.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

8. DO WE COLLECT INFORMATION FROM MINORS?

Our website and services are not intended for use by minors. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take appropriate steps to delete such information.

9. WHAT ARE YOUR PRIVACY RIGHTS?

You have the following rights regarding your personal data:

9.1. Access: You may request access to the personal information we hold about you.

9.2. Correction: You may request corrections to inaccurate or incomplete data.

9.3. Deletion: You may request the deletion of your personal data.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

We do not currently respond to "Do Not Track" signals.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

We do not sell personal information of California residents. For more information about your rights as a California resident, please contact us.

12. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the revised Policy on our website with a new effective date.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

APC Global  

Email: team@resha.eu

Phone: +91 97045 11202 (WhatsApp)

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You can review, update, or request the deletion of your data by contacting us as provided in Section 13. We will respond to your request in accordance with applicable law.

Self-service: if you have a customer account, you can download all the data we hold about you (“Download my data”) and delete your account yourself (“Delete my account”) on the My account page at any time.

15. CUSTOMER ACCOUNTS, WISHLIST AND REVIEWS

Creating an account is optional; you can always check out as a guest. If you create one, we store your email address, and if you choose to add them, your name, phone number, delivery addresses and wishlist. We use them only to let you log in, show your orders and their delivery status, and fill in your address at checkout.

We do not use passwords. To log in, we email you a one-time 6-digit code (valid for 15 minutes); we store only a scrambled (hashed) version of it. Login emails are sent by our email provider (Cloudflare or Resend) on our behalf. A strictly necessary cookie (“resha_session”) keeps you logged in for up to 90 days or until you log out.

We never store your card or payment details. Payments are processed by Stripe. If you choose a saved address at checkout, we share your name, email, phone number and that address with Stripe so it can be filled in for you.

Orders you placed with the same email address before creating an account are shown in your account. Delivery status is fetched from our shipping partner Shiprocket.

If you write a product review, we show your rating, text, optional photo and the name you choose (for example “Anna S.”) publicly on the product page, with a “Verified buyer” label because only customers who bought the product can review it. Reviews are checked by us before they appear. You can edit your review, and it is deleted together with your account.

When you delete your account, we delete your account details, saved addresses, wishlist, reviews and review photos. Records of paid orders are kept for as long as tax and accounting law requires (generally up to 8 years), and are then deleted.

By using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Policy, please do not use our website or services.

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